Mirella Amato hosting a beer tasting dinner in Toronto

Testimonials

Loved the class, gave me a new perspective on beer. Ready to learn a lot more.

– Yolande Baril, Participant: Staff Training

An absolutely wonderful evening. A great basis to understand the wonderful world of beer. Great way to encourage to explore the wide range of the flavours in beer. 

– Marc Théberge, Participant: Beer Tasting

Informative, educational, AWESOME! New beers were unique and delicious. Recommend this to anyone that enjoys beer and likes to learn.

– Scott Cottreli, Participant: Beer Tasting

Learned a lot! Great selection of beers to showcase a wide variety of types. Mirella was very knowledgeable and led a well-organized tasting. Thanks!

– -Participant: Beer Tasting

I hired Mirella to train my bar staff and would recommend her highly to anyone needing to do the same thing. She is a well-educated, thoughtful and inspiring.

– Lesley Martin, Longo’s

Thank you so much. A fantastic seminar, covering crucial information in a fairly short time! I loved it!

– Tricia Colley, Participant: Beerology 101

A fun + informative course, which unlocked the key concepts of beer. A great day! Thank you

– Richard C., Participant: Beerology 101

Great overall knowledge and personality + passion for subject matter made the whole evening a fun learning experience. As a facilitator – I value it immensely 

– Kim Vradenburg, Participant: Beer Tasting

The experience really cleared up a lot of the misconceptions about the beer industry. It also opened my eyes to new flavors (Ginger beer) and food pairings

– Derek Lough, Participant: beer tasting

Wonderful evening of very interesting beer choices. Some beer I had never tasted before. Thank you! Cheers. 

– Geoff Newton, Participant: Beer Tasting

Fantastic, informative, I wish it would have gone longer – time just flew by!

– Jesus Martinez, Participant: Beerology 101

Mirella did a wonderful job of taking us through the craft brewery story and introduced us to a great variety of beers. A great night! 

– Bert Steenburgh, Participant: Beer Tasting

An enlightening evening learning the art of beer tasting in the presence of an energetic and entertaining host 

– Louis Buhrmann, Participant: Beer Tasting

An enlightening evening learning the art of beer tasting in the presence of an energetic and entertaining host

– Louis Buhrmann, Participant: Beer Tasting

Mirella was very well informed about beer. I would consider her an expert in her field. It was a pleasure to take part in her class.       


– Althea Linton, Participant: Beerology 101 course

Great presentation! Very informative & engaging 

– Jon, Participant: Beer Tasting

Participating in this seminar has widen my perspective of what beer is, and where it can take you. And provoked me to further my knowledge in the field

– Akeem Watkis, Participant: Staff Training

Great overall knowledge and personality + passion for subject matter made the whole evening a fun learning experience. As a facilitator – I value it immensely

– Kim Vradenburg, Participant: Beer Tasting

Wikipedia made this seem so convoluted – I always assumed the brewmaster’s art was overwhelming, but I feel really comfortable with it!


– Matt O’Donnell, Participant: Staff Training

Mirella presents an informative, fun and interesting class. I have been studying beer, beer style and brewers for 2 years and still learned a lot.


– Gord Jones, Participant: Beerology 101

Mirella takes the snobbery out of tasting – makes it fun, accessible + informative


– Participant: Beerology 101 course

Skilled in maintaining class flow while allowing for spontaneity.


– Donna-Lynn Chabot, Participant: Beerology 101

Really what I wanted. A great start in higher beer learning

– Matthew Zimmerman, Participant: Off-Flavour Class

A fascinating insight into the world of Ontario craft beers. Mirella was able to captivate our interest with great anecdotes about the beers she was presenting

– Lori Benet, Participant: Beer Tasting

Mirella did a wonderful job of taking us through the craft brewery story and introduced us to a great variety of beers. A great night!

– Bert Steenburgh, Participant: Beer Tasting

Awesome experience, very informative, it’s awesome how passionate you are about beer, it really motivates me to learn and try more!


– Marnie Fitzsimons, Participant: Staff Training

I really enjoyed today’s class. I felt more informed leaving the class then when we started. Mirella is friendly and fun & her enthusiasm & passion for beer is infections

– Dina A.S., Participant: Beerology 101

The class was both incredibly informative + a lot of fun! I feel vastly more confident now to describe and recommend beers.

– Suzy B., Participant: Beerology 101

A fascinating insight into the world of Ontario craft beers. Mirella was able to captivate our interest with great anecdotes about the beers she was presenting 

– Lori Benet, Participant: Beer Tasting

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Contact: tastings@beerology.ca

Knowledge. Passion. Taste.

Beerology® specialises in providing curriculum structure and content for both online and live educational programs. Having collected over ten years of international industry experience and credentials, we passionately promote beer appreciation by offering a unique perspective and drinker-focused approach that ensure more people enjoy good beer. Simply.

KNOWLEDGE:

Beerology® works with start-ups in the craft beer space:

We consult on product development by providing sensory feedback and testing as well as sharing insights and recommendations on market positioning and strategy.

Beerology® also designs beer navigation map structures to ensure that designers of online beer selection tools maximize the customer experience and collect the data needed to better predict consumer needs.

PASSION:

Beerology® works with both new and established breweries:

Beerology® creates a wide range of educational and loyalty programs that communicate beer essentials from beginner to advanced levels. We work with client and communication agencies to ensure the content is accurate, targeted and approachable.

We also offer beer description and sensory services, outlined below.

 

TASTE:

Beerology® works with Brewing and QC departments:

Beerology® consults on sensory programs, providing both basic training and maintenance advice. This includes sensory program development for breweries as well as hop sensory work.

We also provide sensory evaluation and detailed descriptions of beers to better inform marketing materials as well as to help fine-tune flavour profiles.

Beerology® works with Marketing Teams:

Other services include sensory-based  food pairing recommendations and cocktail creation for both craft beer and innovative beverages.

 

Spearheaded by Canada’s only Master Cicerone, Mirella Amato, author of the award-winning book Beerology: Everything You Need to Know to Enjoy Beer…Even More, Beerology’s mission is to help grow the industry by promoting a better understanding of beer and its many qualities.