About Beerology

Mirella Amato guiding a beer tasting

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Contact: tastings@beerology.ca

Knowledge. Passion. Taste.

Beerology®; is a consultancy and training company that advises breweries, restaurants and retailers on how to best empower their customers to explore and enjoy craft beer.

Beerology specialises in creating tools and training programs that communicate beer styles, flavours and selection as well as developing cocktails and food pairing recommendations. Having collected ten years of international industry experience and credentials, Beerology passionately promotes beer appreciation by offering a unique perspective and drinker-focused approach that ensures more people enjoy good beer. Simply.

Spearheaded by Canada’s only Master Cicerone, Mirella Amato, author of the award-winning book Beerology: Everything You Need to Know to Enjoy Beer…Even More, Beerology’s mission is to help grow the industry by promoting a better understanding of beer and its many qualities, as well as the philosophy that there is a beer for every food, every mood and every occasion.

People always ask me how I got into beer…

I’ve enjoyed beer since my first sip and it’s always come as a surprise to me that people don’t generally experience and appreciate beer in the same way as wine and other foods.

Since 2006, my mission has been to promote a better understanding of beer and its many qualities, as well as the philosophy that there is a beer for every food, every mood and every occasion.

My goal with Beerology is not to make beer recommendations based on my taste and experience, but rather to share the tools necessary for each person to confidently navigate a beer selection and zero in on their own personal favourites.